See imediaconnection.com/content/33119.asp for the full article.
Cory Treffiletti, SPV of marketing for BlueKai, says if digital marketers don't self-regulate issues like consumer tracking, that we could experience a government crack-down. He says the media has scared consumers about tracking, and that if we don't educate the public and address their concerns, that we could experience detrimental restrictions.
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