See imediaconnection.com/content/33119.asp for the full article.
Change is a constant, and consumer culture could evolve rapidly this year. What if a new trend emerges that trumps the current digital strategies we're already working on? Or what if something replaces digital as we know it? Gina Lee, SVP of media for Intermundo says history shows precedent for major shifts like this happening, and thinks we should be ready.
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