See imediaconnection.com/content/33119.asp for the full article.
Pauline Malcolm, head of sales for StyleHaul, says that if the economy takes a turn for the worse in 2013, brands might pull back on marketing spend. She says, instead, if we experience a downturn, it will be an important time to continue to spend in order to maintain and gain valuable market share.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?