Ignite speakers: Nanna Holdgaard, Ph.D. fellow, IT University Copenhagen & Bjarki Valtysson, Associate Professor, University of Copenhagen - Tweets at twitter.com/nholdgaard

In this talk we will discuss the participatory potentials of social media, particularly Facebook, and inspect how its affordances stage participation, sharing, and the act of creating. Political parties, politicians, businesses, cultural institutions, media institutions, artists, producers, consumers, and users – you name it – everyone is online. But how can these kinds of communications best be described and what should cultural institutions financed by the state be aware of? Is it marketization? Is it empowerment? Is it communication for the sake of communication? Is it caring – and if this is the case, caring for whom?

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