See imediaconnection.com/content/33331.asp for the full article.
We're all swimming in online and offline data. But companies are getting very different results from how they're using their information. Here are the methods that are having the biggest results.
Data data data. Lately it seems if we can just segment, analyze, and act on our data the right way, our whole sales funnel will improve. But common sense and traditional methods won't get you ahead of your competition. iMedia's Bethany Simpson asks Media6Degrees president Penry Price about the not-so-common ways companies are getting more out of their online and offline data.
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