Directed and Designed by Syndrome
Rita Ora is the truth, we can tell why Jay-Z signed her to Roc Nation. We have been wanting to work with her for a while, so when the opportunity presented itself, we jumped at the chance to try something different. This being her 4th single from her #1 UK album "Ora", she wanted to pursue a new direction and a different look that went far beyond what she had already established. This is always music to our ears! We decided to take the visuals to the stars (literally) and crafted a series of futuristic sci-fi and anime-inspired worlds around her amazing and energetic performance. Shot in London over the course of one day, this was Rita's first venture into green screen and she slayed it like a pro.
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