To jolt the perceptions of Australians who felt that financial planning was only for the wealthy and retired, we created ‘The Harringtons’, a branded comedy sitcom that went against the grain of mainstream digital advertising. Within the episodic web series, the Harringtons family represented four key target markets for financial planning; ‘the retired’, ‘preparing to retire’, ‘starting a family’ and ‘singles’. To realistically communicate how financial planning could make their lives better, the episodes were built around humorous characters that everyone could relate to.

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