This project is a great example of the advantages of 3D Design. We were approached by our client to work on a X-mas campaign for Chinook Centre in Calgary, AB. The creative is based on an old 1964 movie "Rudolph, the Red-Nosed Reindeer". Originally the client wanted to physically build the set and the puppets. Since the cost was too high they suggested to have it done entirely in 3D. That's where HardEdge Creative came to the rescue.
After many sleepless nights and render times of close to an hour just to test things out we have 6 print ads and 2 TV spots which we are really proud of. Some of the technology was used for the first time and it sure taught us a lot. Mainly to get faster computers.
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