Learn about the importance of market diversification and key strategies to break into new markets. Shrinking orders from traditional customers have caused many Michigan companies to begin looking for new customers. Focusing on aligning your company's core competencies and strengths with new markets and customers will lead you and your organization to increased sales and sustainable growth.

Strategies and techiques covered to:

•Profile, identify and target new customers through current and new marketing channels
•Improve sales effectiveness and get the most value from your sales and marketing dollars
•Using an online presence to enhance communication
•Create a plan to cost effectively communicate your company's message

Video provided in partnership with the Lake Superior Community Partnership as part of a series of short workshops covering a variety of topics to help grow and manage businesses. Called "Wake Up Call", these content rich sessions will feature speakers who are experienced will all facets of business.

Video presented by Northern Initiatives. Go to niupnorth.org to get more information on Northern Initiatives.