In conjunction with Art Basel, XA created an exclusive pop-up retail space in Miami's burgenoning Design District for BAZAAR's new e-commerce site, ShopBAZAAR.com celebrating its inception with a wholly digital experience. Inside the 2,200 square foot space, attendees enjoyed shopping, style consultations, an interactive fashion wall, bespoke and beauty stations, art installations, exclusive events and more. Shoppers could also download a dedicated “Pop of Color” app and shop for items by scanning an inspirational color wall via an iphone or tablet. The pop up received over 3,200 shoppers and $74+ million media impressions and is popping up again for Fashion Week in New York and Coachella in Palm Springs.

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