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This is a short film we made about racism in Ireland.

The premise was simple, and easily understood if you watch the ad. In recent years, Ireland has enjoyed a huge influx of different cultures, as the economy boomed and immigration laws were relaxed to help meet the employment surplus.

Sadly, during this process, we learned, as a nation, that we were not as tolerant as we thought and there has been some racial prejudice.

This is a TV spot due for TX in Ireland during July/August, 09.

CREDITS
Director PETER MC CARTHY
Copywriter TARA HENDRON
Art Director LIAM FRAWLEY
Producer QUINTIN AHERN

Actor YARE JEGBEFUME
DOP PADDY JORDAN
1st AD DAVE LAWLESS
Sound DAVE DORGAN
Make Up MICHELLE KERSLAKE
Runner ALMUDENA LOPEZ

Post ARMY OF ID
Agency BLOOM
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