After we had developed the campaign for the launch of TCL's new LED TV, the Argentinean agency La Comunidad contacted us again to produce three spots for the launch of TCL's new Social Phones.
One of the ads can be watched below (we will upload the other two soon!). In it, the family’s kid, who obviously owns the new Social Phone, doesn’t know whether or not he should accept his mom on Facebook. Will he? Hit the play button and discover it yourself!
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Después de que realizáramos la campaña de lanzamiento del LED TV de TCL, La Comunidad nos volvió a contactar. Esta vez para producir tres spots publicitarios para el lanzamiento de los nuevos Social Phones de TCL.
A continuación verán uno de los spots (en breve subiremos los otros dos!). En este, el niño de la familia –que obviamente tiene el nuevo Social Phone– no sabe si aceptar o no a su madre en Facebook. ¿¡Lo hará!? Hagan clic en la pieza y ¡descúbranlo ustedes mismos!

Directed by: Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias
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Character Design: Pablo Alfieri, Elda Broglio, Yesica Pogorzelsky
Storyboards: Yesica Pogorzelsky
Animatics: Yesica Pogorzelsky & Mariano Farias
Character Modeling: Daniel Bel & Leandro Giorni
Design and 3D Backgrounds: Pablo Alfieri & Elda Broglio
Character Animation: Hernan Estevez
3D Rendering & Lighting: Pablo Alfieri
Rigging & 3D Animation: Mariano Farias & Hernán Estevéz
Compositing & Postproduction: Matias Mastrogiano & Pablo Alfieri
Montage & Edition: Mariano Farias
Production: Inés Palmas
Year: 2012
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Agency: La Comunidad
Creative Director: Fernando Sosa & Ramiro Raposo.
Copy-writer: Nicolás Larroquet & Adrián Rey
Art Director: Kiko Correa
Audiovisual Production: Matías Casto & María Sagemulle
Accounts Director: Sebastián Díaz
Accounts Executive: Rocío De Brasi
Audio: Not Dead Sound Design
Client: Radio Victoria Fueguina
Client Executive: Diego Kusnetzoff - Pablo Denegri
Product: TCL – Social Phone

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