This film takes a look at the painstaking process of deconstructing a Jack Daniel's Tennessee Whiskey barrel and crafting it into a beautifully designed and functional snare drum.

Jack Daniel's "The Whiskey Drum"
Pete Favat, Managing Partner, Chief Creative Officer
Wade Devers, Group Creative Director
Todd Mitchell, ACD / Copywriter
Peter Hughes, Copywriter
Daran Brosard, Art Director
Ben Ouellette, Producer
Nate Laver, Director,
Editbar, Editing

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