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This is a recent spot we completed in June for Bernstein Rein Advertising.

As you will see, this is an entirely CGI spot. We used photo modeling techniques adding dimension to real studio photographs of a Big Mac and the the fries. The fry box, Dr. Pepper, ice, bubbles, smoke, straw, environment, etc are all entirely CGI.

The real reason to do this spot as CGI was to be able to choreograph the camera move in limited time and budget.

Twitter: BranitVFX

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  • Wesley Nagel 2 years ago
    if the description hadn't said CGI i would have had no idea it wasn't real!
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  • Bill Blomgren 2 years ago
    Wow.. I would have just had a food dresser, a few lights, and a couple of cameras to do the shoot.. Impressive.
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  • Jeremiah Warren plus 2 years ago
    AMAZING!!!! The fries did look strange, and the camera movement a bit odd, but everything else I thought was real.
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  • Mark Meeks 2 years ago
    Oddly enough, there's the same amount of actual beef in this Big Mac and a "real" one.
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  • :TBD 2 years ago
    impressive
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  • Ariane Violet 2 years ago
    Me like!

    The burger looked more than real.

    Thanks for the inside view!
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  • Ben Vost 2 years ago
    Brilliant stuff Bruce, retweeted
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00:00:48
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  • Uploaded Wed July 15, 2009
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