"Olympic & Western" is a manifesto on the proper usage of type in the built environment – and the first video to be narrated by Siri. Tightly adapted from a mysterious analog audio tape found on the side of the road, it was shot with an iPhone 4S and edited with Final Cut Pro X. This video mash-up meshes infrastructural convergences and reveals intuitive paradigms by using the city of Los Angeles as a testbed for seizing urbanistic ecologies, curating front-end ecosystems, cultivating emergent methodologies, and revealing the link between street signage graphic design and the JFK assassination.

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