For many of us, the work we most value is imbued with a sense of craft, honesty, and purpose. We're at our best when responses are instinctive, not bound by rigid tools or inflexible methodologies. Craftsmanship makes our work more meaningful to us, and more valuable to those who commission or consume it.

The progressive web is built upon a wealth of discovery, examination, and sharing. We rarely settle and this is to our credit, but we must never forget that as responsible practitioners and ambitious pioneers we should embrace the ebb and flow, and all that is unique about the medium.

Simon will look at how all this affects us as individuals, and our industry as a whole, taking stock of where we are now and where we are headed.

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This talk is from the Ready to Inspire Conference which was held on 11th December 2012 at the "Stadsgehoorzaal" in Leiden, The Netherlands

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