In this spot I directed for Under Armour, a single cleat is propelled through a black void as if fired from a gun. It picks up speed and crashes through the sound barrier with a roar. Each element of the shoe flies on it’s own path through the void. They displace the air behind them as if in the matrix. Finally precisely smash together and impact creating the shoe which hovers for a moment and then flies into light speed.

Client: Under Armour
Senior Creative Director: Marcus Stephens
Art Director: Brian Boring
Senior Brand Manager: Leon Duncan

Production Company: Shilo
Director: Shilo
Creative Director: Andre Stringer
Associate Creative Director: Noah Conopask
Designer: Andre Stringer, Noah Conopask
Lead Artist: Chris Fung
3D Animation: Joji Tsuruga, Christina Ku, Tamir Sapir
3D Modeling: Youngmin Kim
VFX Artist: Warren Heimall
Compositing: Dorian West, Joel Voelker, Will Decker, Bashir Hamid
Editor: Nathan Caswell
Producer: Amy Fahl
Executive Producer: Tracy Chandler

Music Company: Echolab
Composer: Gavin Little
Sound Design: Gavin Little