We were hooked on the CLEAN project from the first visit to the laundry - the combination of the huge operation, incredibly visual, combined with their stance and message in the market place gave us something to really sink our teeth into.
Shot on our 7D, we spent a day in the factory, a day out on the road and with customers and a day recording voice over.
Our desire was to create something beautiful that captured the scale and resilience of the operation. The key messaging came from candid interviews with staff and customers - we wanted an honest, genuine and natural voice over - simply representing what CLEAN was all about - all influenced and wrapped up in the prestigious CLEAN brand.
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