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Episode 01: Introducing Nalden

We all can only look back and wonder how the Air Max 1 became bigger than life. To solve this question I went nitpicking in Nike’s history and jumped into the world of shoes, design and sophisticated media strategies to unveil the secret of the Air Max 1.

My journey starts back in 1987, when Tinker Hatfield’s mental product saw the light of day, and ends with the future of the new Air Maxim. Unraveling the secret of the Air Max 1, I got Nike’s full support.

For my research I got the chance to speak with several legends and designers. Stay tuned...

Credits

20 Likes

Tags

  • Ralph de Lange 5 months ago
    Nalden Rules !!!
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  • Kimster P 5 months ago
    I like how they translated master as rad... hahaha master
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  • Arneaux 5 months ago
    Dope. Lets see how this is goin to evolve.
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  • krewcial 5 months ago
    great editing and story, but would've been a lot tighter with less shaky footage. if you ever need a new cameraman ;-)
  • Spread Motion Design plus 5 months ago
    Shaky? That's the new 'I-got-restlessness-in-my-body-aka-hyperactivity-steez' Spread is dropping, it's gonna be hip, ya dig...
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  • krewcial 5 months ago
    I have no idea why anyone would make their footage like that intentionally, only thing it does to me (and I'm sure plenty of other people) is scream "amateur" ... a shoulder brace or a merlin/steadi jr. does have it's use sometimes.
  • Spread Motion Design plus 5 months ago
    I think we do pretty well, self-educated (autodidact) as we we are. Delivering a total package of video, animation and design. All our clients think so too and that's what counts.

    In some cases, for plenty understandable reasons there's a thight budget. Here is where we come in.
    We've got an 'straight-forward-not-to-cocky-with-the-fancy-tools-and-jargon' approach. "Just do it!" ;-)

    It isn't the tool that makes the work, it's the author. A lot of people buy expensive and fancy tools then thinking they are artists, but sadly enough for them, this is not the case...
  • krewcial 5 months ago
    hey no offense, just reacting to what I saw ... and of course you do pretty well, your portfolio is testimony.

    I just think you overdid it a little with the indoor interview footage at Nalden's office ... the rest is fine.

    but that's just personal taste, so no need to get riled up over it. but since you posted it for everyone to see, people are gonna react ...
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  • Spread Motion Design plus 5 months ago
    besides that, the concept of the documentaries is 'reporter-style'...
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  • Nalden plus 5 months ago
    I ain't no camera man I just blog a lot ;)
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  • maurits 3 months ago
    master shit, en die gast doet een beetje moeilijk, deze shit is juist super vet gefilmd!
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