This very cost effective, integrated idea was made to leverage the publicity that the movie Australia was making all over the world. Tasmania was left off the movie posters from the movie Australia, and since there's no Australia without Tasmania, we decided to do our own movie.
Idea/Concept: Andres Fabian / Corey Yung
Development: Rupert James and Dave Ladd
Client: Tourism Tasmania
Agency: Leo Burnett Sydney
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