The 1st People centric design competition is a design competition jointly organised by the International Design Institute in Zhejiang University (ZJU) in Hangzhou, China, Philips Design in Shanghai, China and the department of Industrial Design at Eindhoven University of Technology (TU/e) in Eindhoven, the Netherlands in Nov 2012. The design challenges of interest relate to ageing issues in China from Healthcare, Lighting and Personal Care domains.

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