If you're going to make a product recommendation on Twitter, you can do it through one of the traditional url shorteners -- bit.ly, is.gd, ow.ly -- or you can use good.ly. At good.ly you can designate the charity that would benefit from any commissions that are generated by your recommendation.

Alicia Navarro, founder of Skimlinks, talks about good.ly in this one-minute video taken during the Traveling Geeks trip to London.

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