Excerpts from a far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace.

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