The AMAN campaign highlights the use of home made explosives (Improvised Explosive Devices) by terrorists for carrying out bomb blasts and it informs Pakistani citizens on how to recognize, detect and alert authorities to potential threats. In Urdu, the word “AMAN” connotes peace and security. AMAN depicts a future where all Pakistani' can freely work, study, and worship without fear of violent reprisals by miscreants and militants.

White Rice Communications produced this animated video showing some statistics of Terrorism Activities between 2007 - 2011.

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