Jonathan Baskin, co-author of "Tell the Truth: Honesty is Your Most Powerful Marketing Tool," explains his contention at the end of the book that "... in five years we'll look back on the art of spin as an anachronism. The truth is the future of marketing." Interviewer: Chuck Kent, President/Creative Director of branding, communications and content agency Creative on Call, Inc.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…