Created for the 2012 Melbourne Spring Fashion Week, this video was an integral part of the 2012 launch campaign and then went on to be played on screen before each runway show, being seen by over 40,000 people. It was also deployed online and via social media.
Produced, Shot, Edited, Graded: Jacob Williams and Jared Kettle for STANDARD wearestandard.com.au
Finishing: Hive Creative hive.com.au
Music: Fox + Sui 'I don't wanna Go' soundcloud.com/foxandsui
Additional Footage: Yongo Moon
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