A quick call the day asking us to create an Ad for Kmart in Guam. Having lived in Japan and Southeast Asia for a long time I forgot how much variety and items can be contained under one roof. They literally have everything from motor oil to Maybeline mascara.
I cam up with the idea to lock a 5D onto a shopping cart with an intravalometer and do a time lapse while slowly pushing the cart and bring the various products up to the lens. At first my motion was way to fast and I had to adjust for 25 shots for 1 second.
I think if I had more time I would have love to play with the element of stop motion by stacking and unstacking the shelves, mixing up the cereal boxes to make different patterns and words. Next time.

Filmed and edited by OPENEYE MEDIA

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