At its heart there is very little new in social media.
Yes, there maybe some new tools but this is simply relationship marketing that is faster and with greater reach.
A good starting point is to use social media to raise your brand awareness, so that when your existing and potential customers have a need, they know you are there to solve it . That’s about being out there consistently and persistently and using a wide mix of social tools.
Twitter, facebook and linkedin are likely to be your key starting points, and they are all about conversations.
Like all good conversations you can learn by listening to what your customers are saying, and of course, by asking questions.
But you should also regularly contribute, and what you contribute should reflect who you are and what you want to achieve.
So, be clear about your online personality, who it is your are talking to, and the sort of things you want to say that will help you to achieve your goals.
Engaging in social media on a regular basis will help you to achieve constant visibility with your audience.
By participating in conversations, sharing daily thoughts, and making yourself and your business part of their day.
You stay top of mind for the time when they need the service you offer.
902 (Rebadge of 815)
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