I recently sat down with Aaron Longnion, the Founder of Refynr. Refynr lets event organizers display live tweets on large screens & lets you integrate & moderate event audiences. In an age where social media engagement is critical to a company or events success, platforms like these are becoming a growing trend. Metrics define and point to the truth every singe time, and one thing that I like about Refynr, is that they identify to mood of your audience, how they are reacting, who your influencers are, and which tweets are making the most impact and giving you the best ROI. Refynr might be new on the scene, but they have already impacted conferences like TwilioCon 2012, IMEX America 2012, cfObjective 2012, Global New Energy Summit, OpenCF Summit, & the New South Digital Marketing Conference.