This was a building project TV commercial I collaborated with a director and an art director. At first, I followed the concept of “folding paper” from them, and the art director gave me a series of rough styleframes as reference. However, as the original design from the art director was lacking the sense of perspective, I re-planned the layouts by arranging elements into 3D space, with the camera depth of field, to enhance the perspective. Also, I used a paper plane for introducing viewers to notice the information and as a connection between scenes in this video.

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