SandCHI brings together professionals from academia and industry to share ideas, research and practices related to user experience, usability, interaction design, human computer interaction and other related topics.
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Eye-tracking has often been presented as a nifty high-tech tool but is often criticized for failing to provide useful results. Learn how to effectively utilize eye-tracking metrics to measure success and failure in your designs. Eye-tracking examples will be shown which highlight the key measurements used in determining the success or failure of specific design elements.

Presenter: Andrew Schall is a Project Director & Course Instructor at Human Factors International

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