At the start of 2009 Virgin Blue gave Cruisepilot a 90 second advertising spot for their ‘live 2 air’ in-flight entertainment program.

The difficulty for this commercial was it had to still be effective when watched without sound, as less than 25% of people will have headphones on to view it. Also we didn’t time to shoot any footage we it had to be cut off stock footage provided.

The task to design, storyboard and create this piece resulted in gaining an in-depth knowledge of Adobe Premier Pro and developing a greater understanding of video media. For the 5 month period which this advertisement was ran on the in-flight system ‘live 2 air’ we saw a 35% increase in traffic to the website and a 21% increase in bookings.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…