I was asked to create an Ident for McGraw-Hill's 2011 annual meeting for investors to set the tone for the event and deliver key messages. This would be shown on large projection screens at the event and prior to the speaker presentations.

From concept to delivery in only 2 weeks, I worked closely with the scriptwriter and senior marketing management while storyboarding to agree the script and then managed a small team of designers to execute the production. Due to the profile of the piece, I kept a constant liason with the senior management directly so as to accomodate late requests and additional script changes.

Director & Lead Designer: John Angless
Scriptwriter: Jeremy Sheldon
Design: Adriano Gazza & Laura Henry
Voiceover: Christina Pickard
Audio Mix: John Angless

©2011 McGraw-Hill

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