From brand image, inspiration and lifestyle to mixology, 1860s Genuine American Vodka is the true spirit of American ingenuity. After a careful and detailed assessment of the saturated vodka category, a void was discovered that inspired action. Vodka that embodies the pioneering American spirit of the gold rush with a contemporary, metropolitan attitude – no other brand had even come close to this gritty, hard-work/big-reward proposition.
In addition to a successful new product launch and regional distribution for 1860s Genuine American Vodka, the experience transformed us as an agency. We became the client. And, we believe this intimate understanding of our clients’ everyday needs makes us significantly more valuable as a brand-marketing partner. We learned a lot of important lessons the old-fashioned way, and we promise that we will never ask a client to do anything that we wouldn’t do for a brand of our own.
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