Christie’s visual display solutions created China’s largest projection mapping using 34 Christie projectors at the Shanghai Countdown on December 31, 2012.
Taking place at The Bund – an embanked riverfront facing the Huangpu River featuring various historical buildings and architectural styles – the eight-minute show featured multimedia contents of the infrastructure and transportation system within Shanghai to heighten the magical attraction of the city. The projection area covered more than 9,000 square meters and stretching across 70 meters from the Shanghai Pudong Development Bank building to the Customs House.
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