Offering great customer service will inevitably build a business, but if it isn’t done in a profitable way, you may not last too long.
Make sure that the things you do to leave a memorable impression with your customers also help you to make more sales. Here are some ideas to get you started.
When taking an order from a customer repeat their order back to them not only for confirmation, but also as an opportunity to make a suggestion of an additional item or side order.
If someone orders a gin and tonic, offer them a choice between your house gin and a premium brand to create an opportunity to upsell.
When describing your products and services make sure you do it in an appealing way, use descriptive words to paint an attractive picture of what you have to offer. Your aim is to engage your customers so that they are inclined to ask for more or find it natural to say yes when you offer them additional items or services.
You should particularly focus on your more profitable products or services, but it demands that you train your staff to describe them in an interesting way and ask the upsell question, naturally, and every time.
Each individual customer’s perception of your business will determine how they respond, but that perception is for you to manage.
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