The rebranding campaign for Waiwera, one of the oldest bottled waters in the world, kicked off with the 2011 Rugby World Cup
in New Zealand. Print and outdoor announced the 'new' brand with an emphasis on endurance and exploration. The House of Waiwera, a brand boutique/gallery in Auckland, invited people to experience it. The House opened with an exhibit of living, breathing grass. Passers by were encouraged to drop by, take a load off and watch some classic rugby films. Llike 'Murderball'. Must. See.

Client: Waiwera Artesian Water
Agency: Zzili (Auckland)
Creative Directors: Nigel Moore, Kapil Kachru
Art Director: Nigel Moore
Producer: Reema Bhullar

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