Production: Mou Factory for B-Fluid
Creative Direction: Filippo Bernardoni
Digital Artists: Francesco Artistico, Edoardo Olivetto (Neocortex Project), Paolo Passarelli (Neocortex Project)
The agency B-Fluid called Mou Factory to the creation of a Christmas mapping that combined the communication needs of the final customer (Unieuro) with the need to respect the sensitivity and the traditions of a city that has turned its Christmas Markets into a strong appeal appointment.
Creativity was, therefore, particularly addressed to conjugate the many areas of the city of Merano: from the character of nature to a more urban ambition.
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