Mission

To create a 30 second commercial for Hilti. The film will be directed to the common people and not professionals. The film will show the qualities and opportunities of the screwdriver.

Vision

We realized that you can use the powertool for so much more than just drilling and screwing. It could simply be the extended arm that you always dreamed of.

Execution

We created a character who has taken the usage of his powertool one step further than everyone else and simply implemented his screwdriver in his everyday life. We wanted to show in a humorous way that with a Hilti you set your own limits to what is possible.

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