Why isn't my property selling?

Should I reduce my listing price?

How much?

These are common questions. I answer them in this video.

First we talk about the two things you can do before you reduce your price. Although it's often called for, a price reduction is the last resort.

Option One - Two things you should do first.

Review the Merchandising and Staging of the property. Evaluate and enhance the physical interior and exterior appearance of the property. Declutter, neutralize, freshen, paint, stage and position for maximum appeal.

Review the broadcasting marketing approach and the physical marketing presentation. Expand where the property information is sent (Google.com, Trulia.com, Yahoo.com, Realtor.com, etc.), amp up the property photos and juice up the property description and add information to your online listing profile.

Last Resort - Price Adjustment

Before adjusting, review Market Data; Days On Market, Sales Velocity, Seasonality, Months Supply Of Inventory, Direct Competition.

Adjust accordingly considering a "sell it today" price, a "no regrets" price and the HAR 5% price reduction search function.

Take action and re-engage all showing agents.

Let me know if you have any questions.

Ken Brand - 832-797-1779