Matthew May, supporting faculty at the Graziadio School of Business and Management at Pepperdine University, and author of the recently released book, In Pursuit of Elegance:Why the Best Ideas Have Something Missing, discusses the four principles of elegance: symmetry, seduction, subtraction, and sustainability. Instead of having a to-do list, May says, find elegance in your professionial life by creating a NOT-to-do list.