On January 10th, 2013, the Art Directors Club hosted its second event in the revolutionary StartUP series, spotlighting agency creatives who quit their jobs to launch their own ventures. Matthew Manos, CEO of verynice, talks about why we should treat business as a medium for design. He also led the workshop "Super Destructive Innovation," which took place the same day, at WeWork. Matthew's company is a design/innovation studio that does 50% of its work pro-bono for nonprofits. Read the transcript of "Business as a Medium," here: verynice.co/tips-tricks/adc-startup-business-as-a-medium/

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