The Children's Literacy Foundation (CLiF) is a nonprofit organization with a mission to inspire a love of reading and writing in children throughout New Hampshire and Vermont.

In December 2012, we asked our Facebook friends to become new donors. Our goal was to bring in 25 new donors who could give $25 or more.

We also added an incentive. Our friends at Green Mountain Coffee had recently donated a brand-new Keurig Single Cup Brewing System to CLiF. So we decided to enter each new donor in a raffle to win the Keurig.

In this video, CLiF Program Coordinator Julia Rogers explains our 25 for $25 campaign and announces the winner of the raffle. But as you can see for yourself, video production isn't as easy as we thought it was.

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