Wella's commitment to elevating the craft of professional hairdressing.

“Hairdressers at Heart is designed to meet the most essential needs of stylists and to provide continuous
guidance and aid opportunities through the many stages of their careers,” said Reuben Carranza, CEO of
Wella North America. “Wella has always put the stylist at the heart of everything it does, and this initiative
is a continuation of that mission. Without stylists’ dedication, passion and loyalty to our organization, we
wouldn’t be here today.”

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