Trokar Hooks- When Denver-based 5 Stone Advertising set out to introduce a radical new bass fishhook for its, client Lazer TroKar, a division of the Wright & McGill Co., they called upon Artistic Image (AI) to visualize the concept and take the campaign from production to completion.

The campaign, which includes a broadcast commercial, four web spots and a two-minute documentary, features some of the world’s top professional bass fishermen portrayed in a dark, neo noir-style reminiscent of the movie “The Dark Knight” and other comic book and video game heroes

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