Team GB Athletics thank their Mum's for all their support in the build up to London 2012. This was used as an above the line campaign. Featuring Sir Chris Hoy, Jessica Ennis, Victoria Pendleton as well as other Athletes.

Directed by Marcus McSweeney
D.O.P: Fabio Calascibetta
Producer: Rosalind Jeffcoat
Agency: Hill & Knowlton

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