Bronze has always been used to represent what is sacred,
With the serie ICON, Yaz touches our sensibility with materialistic anachronisms. Through the nobleness of bronze, his researches and memories shape up. The result: a spotlight on our consumer's psyche.
ICON symbolizes our generation's real perception of such an iconic object like the Nike Air Jordan. When what was an ordinary thing made of leather or rubber became a wished for cultural symbol.

His style is raw and confident beyond his years, a courageous approach that is part oversensitive and part provocateur.

Prod: IDENAO
Music: "Grown up" by Danny Brown courtesy of Fool's Gold label
Original design of the Nike Air Jordan VI (1991) by the great Tinker Hatfield

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…