In my first collaboration with Shilo, I recently created this short animation for Target as an artistic interpretation on the theme "Surprise & Delight in Red & White". The spot is currently being showcased on an array of large screens at Californian event venue LA Live along with animations by different artists.
In this short story, I chose to take the viewer through a revolving world, seamlessly shifting scale and transitioning from a microscopic environment to distant overhead view of planet earth.
Although the camera is mostly static, the change in scale in the animated elements give the viewer the sensation that we are constantly distancing ourselves from the small planet. A subtle nod to Charles and Ray Eames’ film “Powers of Ten” from 1977.
Below are some of the style frames created at the beginning of the creative process.
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