For Cole Haan's new high endurance pump, we created the #DontGoHome campaign encouraging New Yorkers to stay out till the break of dawn. We came up with three ways to keep people out and wrote lines to egg on New York. It was my first time wrapping a food truck, casting drag queens, defacing rolling gates and making disco ball shoes.
Art Director: Devon Hong
Copywriter: Matt Clark
Creative Director: Caprice Yu
User Experience: Kathrin Hoffmann
Producer: Lauren Fertitta
Digital Producer: Melissa Jarosz
Digital Production Company: Unit9
Production Company: TH
Drag Performers: Ensubtitles, Sofonda Cox
Music: My Pumps by Erikatoure
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