Religious affiliations drop, consumerism increases. Should the bank support some of the functions previously offered by religious institutions?
The aim in this project is to ask questions about the role of the bank institution in a time when consumption - how we spend or not spend our money - is many people’s strongest creator of identity and what most accurately reflects their values. Ethical and financial life decisions have become two sides of the same coin and what you do with your money is a statement.
In secular times when people seek meaning in material things, could a bank provide an ethical ground for consumption? Help you connect better with your community? What about offering you comfort when you’re remorseful about a purchase?
This project is done for the third semester course “Transformative Transactions” at Umeå Institute of Design in corporation with the Brazilian bank Itaú.
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